Hallmark, the UK’s leading greeting card publisher, has selected ecommerce and online marketing agency, eibDIGITAL, to develop three websites for the leading hight street retailer. 

Upgrading the main site www.hallmark.co.uk, to use EPiServer’s powerful CMS and also EPiServer Commerce, will enable Hallmark to sell directly from the site.  eibDIGITAL will also upgrade www.foreverfriends.co.uk and develop a brand new site for Hallmark’s new Emily Button range.

All three sites will use EPiServer CMS to deliver greater content management, reduce both management costs & time to market as well as increase general flexibility for Hallmark to manage their online presence.

Hallmark is keen to better represent the wider Hallmark product lines online, including packs of cards, invites & gift packaging for example.  eibDIGITAL was selected as the ecommerce partner for Hallmark as a result of its strong track record in delivering successful EPiServer-based CMS and ecommerce sites, and being able to work effectively with the brand's existing design teams