"Yes Yes Yes" everyone is doing email marketing today and don't we know it, as our inboxes get crammed full of stuff we don't read! Sounding strangely familiar?
To get decent open and click rates today we need to be really smart in our approach.
How well do you score against these 7 major elements to successful email marketing?
| 1. | Great Sales Converting Creative? |  |
Good | Great |
| Our knowledge of ecommerce usability testing and email best practice enables us to design effective creatives that people really click on! |
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| 2. | Behavioral Personalisation? | |
Good | Great |
| There's strong evidence that using customer website behaviour to target emails improves ROI and relevancy. Using the same techniques that drive behavioural merchandising on your website can be used in conjunction with email campaigns extremely successfully. |
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| 3. | Email Testing? | |
Good | Great |
| The only real truth in ecommerce is that the customer "clicks and converts!" Before you send out that big batch of emails then maybe we could help you figure out what the truth is via A/B or multi variant testing techniques? |
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| 4. | Social Media Integration? | |
Good | Great |
| The web is about sharing, do your emails allow the recipients to easily share your great content and message with their social networked friends? |
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| 5. | Event Triggered Emails? | |
Good | Great |
| Do you show your customers that you really know them by sending them triggered emails? Maybe on their birthday with an offer or offering to renew consumables or a welcome to us email programme etc..? |
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| 6. | Segmentation? | |
Good | Great |
| The more you know about your customers the better you can target your email message and the better your conversion. How well do you collect, clean and segment your most valuable asset - your customer database? |
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| 7. | Landing page? | |
Good | Great |
| So we have taken the time and effort to do much of the above and your customer is persuaded by the creative message and your great product. Do you then send your customers to personalised landing pages so that you improve the chance of conversion even more? |
If you are missing out on any of these critical elements or want to find out more – then you should be talking to us NOW?
You can talk to the eibDIGITAL team today by calling 0845 481 8009 or email web@eibdigital.co.uk
