Affiliate Marketing - the right relationships are key
At eibDIGITAL we understand that the success of affiliate marketing depends on building trust and understanding between the merchants, networks and affiliates to ensure that we add value and deliver incremental traffic and sales to your online marketing strategy. Our affiliate management service includes.
- Affiliate Program Setup
- Campaign Management & Communications
- Recruiting New Affiliates & Approval
- XML Product Feed for Shopping Sites
- Marketing Campaign & Promotions
- Reporting (monthly review with recommendations)
We will help choose and setup (or review) your programme on the most appropriate affiliate network and agree a commission programme for affiliates. We will then design campaign creatives and banners and scope out an activity plan, defining timeframes and responsibilities.
We will make sure we establish the most effective communication between with the affiliates and networks, including regular conference calls and meetings to review progress, define actions and review strategy and programme opportunities.
Recruiting and approving the most appropriate affiliates who will add value and incremental sales to your programme will define the success of the programme. Recruiting and regular communications with all affiliates (cashback, voucher code, content, PPC, email , etc) is vital to your programme success.
eibDIGITAL have developed a Windows service which will provide a merchants catalogue for a variety of affiliate networks, enabling affiliates to automatically integrate a clients product catalogue into their shopping feed.
We will help you define and develop regular marketing and promotions to your affiliates network through network newsletters, seasonal incentives, competition and prize draws, regularly redining and re-invigorate the program with new creatives.
Affiliate campaign reports include an overview of performance including sales, revenue and cost per acquisition (CPA). The report will cover the performance of the top affiliates and recommendations to improve the campaign moving forward.
If you are missing out on any of these critical elements or want to find out more – talk to the eibDIGITAL team today by calling 0845 481 8009 or email web@eibdigital.co.uk
