Apptus Dynamic Recommendations
Just as some shoppers know exactly what they want, others are browsing for inspiration. Through their behaviour they are telling you something about themselves and their interests.
Apptus Recommendations is constantly learning about your customer base and will boost your average order value and sales by:
- generating product recommendations based on overall search statistics
- making product recommendations based on a user's purchase history
- producing product recommendations based on the content of the shopping basket
- merchandising relevant and personalised up-sell and cross-sell products
- research shows that relevant recommendations boost average order value and sales
- Apptus Dynamic Recommendations uses search statistics and purchase history with sophisticated algorithms to generate the best possible product recommendations for every shopper. Recommendations can be based on people's behaviour creating connections between products, or connections between search language and products bought.
Product recommendations are an effective way for online retailers to help shoppers discover additional products they may like in the processes of finding the products they are looking for. Dynamic Recommendations provides opportunities for increased up-selling and cross-selling, so increasing online retailers' average order value.
Dynamic Recommendations can tailor its recommendations according to the customer's location on your site. Whether next to the shopping basket, on a product page, or on the search results list, Dynamic Recommendations will locate the most appropriate product recommendations for that context. Let eSales increase your conversion rates, the size of your customers shopping baskets, and your revenue.
With Dynamic Recommendations, shoppers are presented with additional products reflecting their preferences while they browse the site. By understanding shoppers' behaviour, we can better recommend products that match each shopper, helping you to improve sales and conversion rates. Understand your shoppers and personalise the type of merchandising zones on your site to suit their preferences such as "best rated" or "on sale" rather than the same zones for all.
Example of Apptus Recommendations functionality:
You can talk to the eibDIGITAL team today by calling 0845 481 8009 or email web@eibdigital.co.uk
