Retailers are having to adapt their digital strategies to survive and to more effectively engage with their customers
EPiServer CMS is a fast, flexible and robust Web Content Management solution where editors find it very intuitive to manage content online. It delivers extended functionality for business users to create their web presence, manage content and engage and collaborate with their target audiences.
The guiding principle in working with EPiServer CMS is “Power through Simplicity”. Powerful for the business owner and the editor with just a single sign-on to access the full range of EPiServer marketing tools or third party components, yet simple to ensure that organizations’ digital initiatives can be brought to market rapidly.
EPiServer CMS is an encompassing platform for managing your web presence. Certain features and functionality will appeal more to specific roles business owners, editors, marketers and developers who focus on different goals and objectives but all have one thing in common, to build and manage an engaging website.
Now you can manage your web presence from one place, the EPiServer OnlineCenter. You can personalize this dashboard to easily access functions relevant to your daily work and your specific requirements. EPiServer CMS also enables you to manage and update your site directly from your mobile phone.
Dragging and dropping is the fastest way to create new pages and redesign existing pages on a website. EPiServer Composer empowers web editors without any programming skills, allowing them to create and alter page templates in an instant. With EPiServer Composer you can fully change the layout and behavior of web pages by using standard building blocks. This enables organizations to share templates and functions, resulting in an outstanding level of reuse. Its on-page edit mode lets editors add columns, images, articles, videos, in fact any component that they want on a page. Changing the layout, structure and functions is just a matter of drag and drop.
EPiServer Mobile Center is an application for iPhone and iPad, enabling business users, such as CMOs, social marketers and ecommerce managers, to monitor traffic sources, conversions tied to digital marketing campaigns, social sentiment and related metrics, as well as KPIs.
