THE CONRAN SHOP
we developed an ecommerce solution suitable
for the conran shop’s global rollout
THE CLIENT
Founded by Terence Conran in 1973, The Conran Shop’s roots are in London, where it was responsible for the revival of the iconic Michelin House building on Fulham Road. The Conran Shop has since grown to be one of the leading lifestyle retailers in the world offering an exciting and unique hand-picked blend of gifts, furniture, lighting, home accessories.
With a global presence, The Conran Shop is always changing and evolving to bring customers the most unique and personal blend of products in the world. From iconic classics to inimitable exclusives, vintage style to contemporary designs, The Conran shop brings together aspirational and eclectic collections in visually stimulating environments.
To create a new site which brings the in store experience to online customers and seamlessly integrates with the back office systems.
THE RIGHT TEAM
We knew straight away that the functionality and core commerce of The Conran Shop’s new site had to match it’s image for sophisticated and iconic styling. We had to deliver the best of the best, which luckily we are great at doing!
Our team understand usability and always focus on ecommerce first, we began internal workshops to understand The Conran Shop and brainstorm ideas with both creatives and developers. Integration within the eibDIGITAL team was clearly going to be the key to success here.
To truly understand the brand we visited shops and took inspiration from layouts, product placement and promotions. The team knew that we had to replicate the same feeling online, a challenge but we welcome those with open arms.
Our expert team of project managers, ecommerce consultants, usability experts and developers created the right team for The Conran Shop. They began living and breathing the brand with lots of passion and ambition.
THE MAP TO SUCCESS
To ensure we covered all bases we created detailed site map, something for our to work against. Our site map focused on easy user experience and functionally rich browsing. Although we may make it look easy the integrations and complex nature of the back office systems of this project certainly kept us on our toes!
Our blueprint
After agreeing our site map our usability and ecommerce experts worked day and night to produce a set of wireframes centered around conversion.
Our interactive wireframes meant that The Conran Shop’s team could browse through their pages, giving them an initial feel of how the final site would act.
FEATURES & FUNCTIONALITY
The next generation website for Conran Shop includes many advanced features such as:
A SHARED SCRAPBOOK
Allowing users to create a collection of items, annotate them, move and scale any product selected or recommended by the site, share and save collections and of course buy the items
FEATURES & FUNCTIONALITY
Allowing users to create a collection of items, annotate them, move and scale any product selected or recommended by the site, share and save collections and of course buy the items.
OTHER FEATURES
Request a swatch
Gift wrapping
Mega Zoom images
Multiple delivery addresses per order
Guest Checkout
Click and Collect
& more features!
Flash & HTML5 based merchandising zones linked with the Commerce Server Catalogue
The creation and scheduling of marketing campaigns and promotional ads targeted to specific visitors
A web based back office call centre to manage sales, service and returns allowing an employee to:
View a user’s history and details
Disable accounts
Create new accounts
Record phone orders
Integration to UK, European & US ERP systems to improve operational efficiency. We also ensured that multiple users could create versions of the same page simultaneously to ensure team collaboration when updating layout, design or content.
THE TECHNOLOGY
Each aspect of developing, deploying, managing, maintaining, and monitoring e-commerce sites is designed to help maximize security, minimize total cost of ownership, accelerate time to market, and simplify.
EPiServer CMS is a powerful and flexible Web Content Management system in which web developers can achieve outstanding results in only a short amount of time. EPiServer CMS is based on Microsoft .NET standard.
Omniture provides you with actionable, real-time intelligence regarding your online strategies and marketing initiatives. Omniture works to produce Actionable Web Analytics as it also helps you quickly.
The Amplience platform enables businesses to leap ahead of the competition in embracing social commerce and user generated content as a means of driving brand engagement.
THE RESULTS
“SINCE THE SITE’S RELAUNCH IN SEPTEMBER, ONLINE SALES HAVE ROCKETED 45%!”
Nick Moore, Managing Director.