Web analytics is not just a tool for measuring website traffic but an essential component of your online optimisation toolbox. Tools such as Omniture SiteCatalyst and Google Analytics remove the guess work from online marketing campaigns.
Analytics is all about…
Understanding and improving the online journey of your customers. Improving online conversion and engagement rates requires a structured approach to data. It is an interactive process of analysis, hypothesis and testing.
When implemented correctly it will help you:
- Maximise your online success
- Optimise your conversions
- Improve and refine your marketing efforts
- Identify and exploit online revenue opportunities
- Capture more market share
- Establish competitive advantage
We have extensive experience in all aspects of the optimisation process, from web analytics implementation through to execution of optimisation projects.
As a primary partner of Omniture in the UK, we regularly implement SiteCatalyst, Merchandising, SearchCenter (PPC bid management) and Test & Target (A/B & MVT). We work with our clients to help them get the most out of their web analytics implementation, train them on how to analyse the data and utilise the tools.