ONLINE MARKETING
SEO IS ALL IN THE DETAIL, HERE’S THE DETAIL THAT WE GO TO…
First things first…SEO Strategy & Roadmap
We will help you design an SEO Roadmap that clearly defines your SEO strategy short, medium and long term and highly tailored to your online objectives and budget.
Brand Visibility
Increasing the visibility of your brand online is one of the main aims of our optimisation campaigns. Using SEO to attract new customers from a wide range of searches, converting those customers into engaged users/ into paying and returning customers in a smooth online journey is paramount
Market Analysis & Competitor Audit
Firstly let’s find out exactly who the major players are in your market and analyse their SEO strategy then let’s devise a plan to develop competitive advantage for you!
Keyword Research Optimisation
We make it our business to fully understand how users are searching for your products and services online. We focus on generic and category keywords that drive search volumes. But the job is never done! We are constantly reviewing and researching keywords that make a difference improve your rankings
Meta Content/Static Page Optimisation
We deliver optimised meta content and static content to improve the website’s ranking and exposure in the Search engines. Our technology enables us to fully populate meta content for thousands of ecommerce products automatically
Link Development Strategy
Links are vital in representing your brand online and help improve your relevancy on major search engines. We use the best link building strategies to suit your site including SEO-PR, link baiting, blogging, social media bookmarking and more…
Landing Page Optimisation
Optimising and testing landing pages can make all the difference in increasing click through rates and conversions. Our service includes design and testing of different landing pages that can make the critical difference to increasing online sales
PPC IS ALL ABOUT COST PER ACQUISITION…
Successful pay-per-click campaigns can offer targeted traffic, amazing returns on investment, visibility and brand building opportunities. Every campaign requires
careful management and close attention to fast-changing markets, keyword bidding and constant ad copy testing and landing page optimisation.
We deliver PPC campaigns that are focused on delivering the right visitors and buyers to your website at an excellent return on your ad spend!
Keyword Mining & Copywriting
Our dedicated team continually research into how people search for your products and services online. Our copywriters have great insight into the art of creating sharp, relevant ad text for each search term produced
Landing Page Optimisation
We will assess your website content and help you select the landing pages that will offer the highest conversion rates. We can also help you with landing page layout, call to action analysis and conversion path optimisation for best ROI results
Account Management
We do all the hard work, so you don’t have to – research, planning, implementation and constant refinement and our experienced account managers ensure that we are delivering on your business objectives through your PPC campaigns
Shopping & Price Comparison Engines
Our shopping feed management service can help your products appear ahead of your competition in shopping comparison engines. eibDIGITAL’s unique technology platform allows you to upload directly to engines like Google Products, shoping.com, Kelkoo and many more
Tracking & Reporting
We provide you with advanced reporting using best of breed platforms delivering the right performance data, including analysis and trends plus constant recommendations to maximise your ROI on every click
Search Synergy
We are great believers in ‘Search Synergy’ or a “Cross Channel Approach” enabling paid search to be used in conjunction with natural search and other online marketing activities to ensure that your search visibility and traffic is maximised
IF NUMBERS ARE YOUR LANGUAGE
We partnered with Rohan Travel Clothing with the aim of increasing traffic and revenue, comparing YOY this is what we achieved…
increase in natural search visits
increase in the number of natural search keywords delivering traffic to the site
increase in the percentage of revenue generated through natural search
YES YES YES
EVERYONE IS DOING EMAIL MARKETING TODAY AND DON’T WE KNOW IT, AS OUR INBOXES GET CRAMMED FULL OF STUFF WE DON’T READ! SOUNDING STRANGELY FAMILIAR?
1. Great Sales Converting Creative?
Our knowledge of ecommerce usability testing and email best practice enables us to design effective creatives that people really click on!
OK GOOD GREAT
2. Behavioral Personalisation?
There’s strong evidence that using customer website behaviour to target emails improves ROI and relevancy. Using the same techniques that drive behavioural merchandising on your website can be used in conjunction with email campaigns extremely successfully.
OK GOOD GREAT
3. Email Testing?
The only real truth in ecommerce is that the customer “clicks and converts!” Before you send out that big batch of emails then maybe we could help you figure out what the truth is via A/B or multi variant testing techniques?
OK GOOD GREAT
4. Social Media Integration?
The web is about sharing, do your emails allow the recipients to easily share your great content and message with their social networked friends?
OK GOOD GREAT
5. Event Triggered Emails?
Do you show your customers that you really know them by sending them triggered emails? Maybe on their birthday with an offer or offering to renew consumables or a welcome to us email programme etc..?
OK GOOD GREAT
6. Segmentation?
The more you know about your customers the better you can target your email message and the better your conversion. How well do you collect, clean and segment your most valuable asset – your customer database?
OK GOOD GREAT
7. Landing page?
So we have taken the time and effort to do much of the above and your customer is persuaded by the creative message and your great product. Do you then send your customers to personalised landing pages so that you improve the chance of conversion even more?
OK GOOD GREAT
If you are missing out on any of these critical elements or want to find out more – you should be talking to us…NOW!
THE RIGHT RELATIONSHIPS ARE KEY
At eibDIGITAL we understand that the success of affiliate marketing depends on building trust and understanding between the merchants, networks and affiliates to
ensure that we add value and deliver incremental traffic and sales to your online marketing strategy. Our affiliate management service includes.
Affiliate Program Setup
We will help choose and setup (or review) your programme on the most appropriate affiliate network and agree a commission programme for affiliates. We will then design campaign creatives and banners and scope out an activity plan, defining timeframes and responsibilities.
Campaign Management & Communications
We will make sure we establish the most effective communication between with the affiliates and networks, including regular conference calls and meetings to review progress, define actions and review strategy and programme opportunities.
Recruiting New Affiliates & Approval
Recruiting and approving the most appropriate affiliates who will add value and incremental sales to your programme will define the success of the programme. Recruiting and regular communications with all affiliates (cashback, voucher code, content, PPC, email , etc) is vital to your programme success.
XML Product Feed for Shopping Sites
eibDIGITAL have developed a Windows service which will provide a merchants catalogue for a variety of affiliate networks, enabling affiliates to automatically integrate a clients product catalogue into their shopping feed.
Marketing Campaign & Promotions
We will help you define and develop regular marketing and promotions to your affiliates network through network newsletters, seasonal incentives, competition and prize draws, regularly redesigning and re-invigorating the program with new creatives.
Reporting
Affiliate campaign reports include an overview of performance including sales, revenue and cost per acquisition (CPA). The report will cover the performance of the top affiliates and recommendations to improve the campaign moving forward.
WEB ANALYTICS IS AN ESSENTIAL ONLINE TOOL
Web analytics is not just a tool for measuring website traffic but an essential component of your online optimisation toolbox. Tools such as Omniture SiteCatalyst and Google Analytics remove the guess work from online marketing campaigns.
MEASURE
REFINE
TEST
REPEAT
Analytics is all about…
Understanding and improving the online journey of your customers. Improving online conversion and engagement rates requires a structured approach to data. It is an interactive process of analysis, hypothesis and testing.
When implemented correctly it will help you:
- Maximise your online success
- Optimise your conversions
- Improve and refine your marketing efforts
- Identify and exploit online revenue opportunities
- Capture more market share
- Establish competitive advantage
We have extensive experience in all aspects of the optimisation process, from web analytics implementation through to execution of optimisation projects.
As a primary partner of Omniture in the UK, we regularly implement SiteCatalyst, Merchandising, SearchCenter (PPC bid management) and Test & Target (A/B & MVT). We work with our clients to help them get the most out of their web analytics implementation, train them on how to analyse the data and utilise the tools.
We have experience in…
Integrating different data sources into SiteCatalyst including:
- Online surveys (which enables you to segment visitor behaviour by their survey responses)
- PPC search cost and impression data (for a more complete view of your search analytics)
- Back-end information such as marketing, product and p&p costs
- Returned goods
We will analyse your data and deliver thorough optimisation recommendations ranging from small tweaks to detailed hypotheses for A/B and Multivariate Testing. We can even design the various creative executions to be used in your testing.
We are passionate about results. Picturing success is good, achieving it is even better.
