DESIGN & UX
Taking an experience and making it visually stunning, easy to use and aspirational is the key to a well-designed site. We partner with brands like Le Creuset and Halfords
to deliver innovative and beautiful designs that capture users and encourage conversion. In a nutshell, at eibDIGITAL we make great websites that are focused on great results.
1. The Briefing
Our process starts with us understanding and feeling your brand, learning about your aims and your people. We work closely with you as a partnership, so that we can each understand the design journey every step of the way. From here we understand your project requirements, your desired functionality and technical needs
2. Competitor Scope
We work in partnership with you to understand your competitors, both online and offline to ensure we can construct a detailed analysis of features, functionality and design to ensure we design your site BETTER. We take a look at your current site and analytics to identify what’s working and where improvements can be made.
3. Getting Creative
We really get stuck in to the design, first comes brainstorming with lots of sharpies, coffee and good old flip charts. We have a room full of creative minds working together to come up with a world of ideas. The best ideas are sketched to create design concepts, packed full of features to increase conversion.
4. Annotation
Working with you and our favorite highlighters we work through our concepts and identify what will work best for your brand, what you love and which features we will develop further.
5. Wireframes
From our annotations we review and refine, developing a set of concepts allowing our team to develop interactive wireframes. Our wireframes are created by our SUPER ecommerce and usability experts who have vast experience and have worked for some of the leading retailers. This is where your site starts to come to life!
6. FINAL DESIGN
From our wireframes comes beautiful designs, we use all of our knowledge of your brand, creative input and previous processes to produce an innovative, personal and UX informed website. The perfect balance of technical and creative
7. THE TECH
Our wonder team of developers take over, driving the project forward and turning our designs into a masterpiece!
Our world is increasingly competitive. Products, and brands compete for the money in our pockets and, more and more, websites compete for our attention, our time, our money and our loyalty. This promotes a strong but healthy rivalry amongst businesses – all working hard to attract customers and increase loyalty. Is your brand identity
and positioning accurately represented online? Just as with any other buying decision, online consumers need to feel an emotional attachment to the decision they make, along with having their fears reduced by incorporating the right amount of trust. Which is why well positioned and consistent branding is important.
OUR BRANDING PROCESS
IDENTITY
A brand’s identity goes beyond logos and typeface, it represents the value of an organisation, what it stands
for, its aims and goals, and why it exists.
PURPOSE
The visual aspect of our brand, whilst conveying the positive aspects from our brand essence and our proposition(s), must also communicate our intent.
ENDURANCE
Our aim is to make the brand robust enough to stand the test of time; to ensure it it not just a brand for launch, but this is a brand for life.
MOTIVATION
In our experience a good mix of stakeholders makes for more productive workshops, with all involved having the enthusiasm to create the best possible brand.
THE LOGO DESIGN PROCESS
DISCOVERY
A great logo encompasses a company’s culture, values & people. For us to create great logos we need to work with you to know how you think, feel & act.
CONCEPT
We begin by developing concepts around our discovery, then we get creative and sketch (a lot!). We take the most appropriate sketches and bring them to life on screen.
FEEDBACK
We want you involved every step of the way, we will explain our concepts behind each and run a feedback session to indentify the ideas you would like us to refine.
REFINEMENT
We focus on the designs you want to see refined, applying each idea to every scenario. Ultimately, the final logo is chosen.
IDENTITY DEVELOPMENT
A great logo is the beginning of a great brand identity. From here we consider brand application to communication elements, including your website and social media profiles ensuring you have a unified brand message.
