MERCHANDISING
DELIVER THE EXPERIENCE YOUR CUSTOMERS DEMAND
Great Technology – a unified system
Apptus eSales delivers a single, elegant solution that can be used alongside any eCommerce platform, creating intuitive systems that automatically deliver a tailored customer experience. It delivers a unified, real-time, self segmentation engine capable of processing large-scale, multi-dimensional context. It strips away complexity and drives infrastructure efficiencies. Combining components which are traditionally disconnected such as Search, Navigation, Merchandising and Recommendations, it creates a unified system which helps to guide, advise and inspire each individual customer during each individual shopping event.
Smarter, faster, insight-driven personalisation
In Apptus eSales, commerce data and content assets are integrated with behavioral and context data, collected and processed in real-time – enabling retailers to target content and promotions according to individual context and behaviour. The performance levels achieved for our clients not only require clever mathematics, but also great engineering. Apptus eSales chooses products and promotions that, from one customer to the next are optimised towards the individual but selected using insights gained from analysing thousands of customer journeys, both current and past.
Increased revenue and customer loyalty
Apptus eSales increases the lifetime value of each online customer by delivering instant, large-scale, self segmentation. At one end the merchandising team is in control ensuring every pixel of real estate is optimised. At the other end customers get the dynamic, individualised and context-aware experience that drives conversion and order values, and increases the lifetime value of every customer.
APPTUS ESALES ENABLES YOU TO QUICKLY AND EASILY:
Help your customers find what they really want, really fast through intuitive search and navigation increasing the likelihood of a sale with relevant results
Inspire your shopper to make impulse buys and increase average order values with tailored recommendations
Increase the effectiveness of your online marketing with relevant landing pages
Fine-tune your promotions and campaigns to map onto your customers preferences
Present relevant ratings and reviews that encourage customer buying
DELIVER AN EXPERIENCE THAT IS ABOUT MORE THAN JUST PRODUCTS
Perfectly Targeted Promotions
Personalising promotional content is just as important as personalising product selections. The customer experience encompasses more than just products, using highly targeted promotional content to advertise promotions, to represent categories and to ‘dress’ the site will differentiate your brand for each individual customer.
Goodbye complex rules, Hello automation
Why didn’t I see the Spring Jacket campaign when I searched for ‘Black Coat’?
Drive efficiency by adopting a solution that intelligently delivers promotional banners to match each customer’s circumstances. Aligning promotions to products sets and search phrases ensures the customer always gets a relevant experience.
No complex rules and trigger based management required, the customers own actions will determine what they see.
Result – A fully optimised site with no wasted space.
Auto-optimise Every Promotion Presented
If a banner doesn’t convert, change it!
Every promotional banner that gets presented has been optimized to ensure that the best option is presented for each customer. Banners that convert poorly are automatically demoted and replaced by others that perform well.
It’s all about automatic testing; which campaign will convert best and which banner within that campaign. The blue? The Red? Or the one with a big arrow on it?
Adopting an integrated approach makes sure that a campaign will not be presented more than once on the same page.
It makes sense to tailor them too
By using advanced techniques to understand which promotions appeal to each customer, (and importantly, which don’t) the solution adapts in real time to present the most appealing banners in the context of each customer’s journey.
LEVERAGE THE POWER OF CUSTOMER RATINGS, LIKES AND REVIEWS
Today’s online shoppers want to know…
“what do people like me think of this product or service?” and these shoppers are increasingly using Rating and Reviews to influence their purchasing decisions. Shoppers who use Ratings and Reviews typically have a significantly increased conversion rate.
Apptus ratings and reviews enables:
- Improve search results relevance
- Create relevant campaigns using consumer reviews (as a metric)
- Better engage with consumers using the interactive filter and search capabilities
- Easily manage customer reviews and associated processes with the graphical user interface without IT involvement.
Benefits for rating and reviews:
- Possibility to encourage customers interactively
- The end user will be able to search among reviews, not only view reviews connected to an already found product
- Can be used to create campaigns
- Can be used to improve search relevance
Just as some shoppers know exactly what they want, others are browsing for inspiration. Through their behaviour they are telling you something about themselves and their interests.
Apptus Recommendations is…
CONSTANTLY LEARNING ABOUT YOUR CUSTOMER BASE AND WILL BOOST YOUR AOV AND SALES BY:
Generating product recommendations based on overall search statistics
Making product recommendations based on a user’s purchase history
Producing product recommendations based on the content of the shopping basket
Merchandising relevant and personalised up-sell and cross-sell products
Research shows that relevant recommendations boost average order value and sales
Apptus Dynamic Recommendations uses search statistics and purchase history with sophisticated algorithms to generate the best Possible product recommendations for every shopper. Recommendations can be based on people’s behaviour creating connections between products, or connections between search language and products bought
Tailored Recommendations
DELIVER PERSONALISATION TO EACH SHOPPER
By understanding your customer’s shopping habits through past purchases and behavioral data collected from previous visits and visits by all your other customers, Apptus eSales is able to determine the most relevant set of products to recommend for each individual customer. This not only applies to popular products but also to less popular lines, our sophisticated solution with automatically adjust to use the most relevant algorithms to ensure the most accurate predictions for each product.
Alternative Recommendations
PROVIDE RELEVANT OPTIONS AT ALL TIMES
Should a customer find themselves on a product details page via a source other than the sites own search or navigation they may find themselves being presented with only one specific product. Presenting an alternative set of products will increase the likelihood of them being presented with a product to fit their current purchase objective.
Complementary Recommendations
UP SELL ACCESSORIES AND ADD ON PRODUCTS
Presenting optimised and relevant complementary recommendations together with the displayed product is the easiest and most effective way to create upsells.
eSales will automatically calculate the most relevant complementary products based on past sales history for your site.
Generic Recommendations
SHOPPERS DO WHAT SHOPPERS DO
Many different types of recommendation come into this category, top sellers, most searched for, others viewed, others bought etc. But deciding which type to use on site pages can be a challenge.
Apptus eSales solves this problem by providing functionality that automatically selects the most relevant type from a pre-determined list of options, ensuring that the selected recommendation panel is the one most likely to result in a sale.
GIVE YOUR USERS CONTROL OVER THEIR SEARCH EXPERIENCE
By making it easy to get to the most relevant products, customers are more likely to find what they want and buy it. It’s well known that shoppers who use a
website’s search box are nearly three times more likely to buy – by combining text matching with past behaviour eSales can improve that by a factor of 2.
Apptus eSales’ powerful search will:
- Provide a powerful, easily configurable free text search over your product catalogue
- Handle misspellings and synonyms elegantly
- Auto complete the shopper’s search string based on product data
- Present search results incrementally while the customer is still typing
- Rank search results by popularity, newness or any other metric you, or the user, choose
- Personalise search results according to customer behaviour and purchase history
- Automatically construct landing pages for online marketing
- Support a wide range of languages
- Instantly reflect incremental catalogue changes on the website
Product, Content & Promotion Search
DELIVER MORE RELEVANT RESULTS
Apptus eSales Search is an advanced search engine that improves search relevance by utilising every search, view, click, add to cart and purchase undertaken by customers across the site. Our advanced algorithms enhance search results and boost search relevance on the fly – each customer always gets the best possible search results enhanced by recent behavioural data.
A smooth, easy and powerful search delivering relevant search results in any language shows that you value your customers’ time, wherever they are. It drives conversion and repeat custom, whilst encouraging word-of-mouth recommendation.
Faceted Navigation
PUT YOUR CUSTOMER IN CONTROL
Apptus eSales Faceted Navigation draws on past and present customer behaviour to offer multiple, customer-friendly product and category browsing options – tailoring site navigation to every shopper, which in turn leads to higher conversion rates.
Apptus eSales organises your entire site into a hierarchy of content panels – a content selector chooses which panels to display in every user context. As a result, Apptus eSales responds to the needs of each shopper – automatically redesigning your store layout to suit each customer.
Autocomplete Functions
INTUITIVE SUGGESTIONS AS YOU TYPE
Instant and relevant search suggestions are delivered as the customer enters their search phrase providing intuitive suggestions based on text matching and behaviour of customers using the same search phrase.
Autocorrection by Did-You-Mean
PROVIDING GUIDANCE FOR TYPE’S AND MISS-SPELLS
By avoiding “No results found” and providing relevant results for miss-spelled words and typing errors raises your conversion rate and improve the customer’s experience.
Because eSales has learned the habits of millions of other customers who typed the same phrase, our self-learning system can deliver the results that are most likely to result in a sale, alternatively it can merchandise products or promotions for this individual customer
